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“Backlinks from other highly-respected websites is the foundation for building trust in the eyes of search engines,” says Bart Raboin, AriensCo web specialist. Increase your website SEO. If you’re not familiar with SEO, or search engine optimization, have a look at a previous blog post we put together that introduces you to the fundamentals of SEO.īy claiming your GMB profile (and the GMB counterparts at Bing and Yahoo), you’re adding quality web links that lead consumers back to your website called backlinks. Whether engaging with positive or negative reviews, it shows that your brand or business cares about your customers’ satisfaction – and that’s huge in winning business and being awarded contracts.” “That’s why it’s so important to utilize a platform that both captures and allows you to respond to customer reviews. “Consumers want proof that a business is accountable to the expectations of their customers,” says Aaron Abler, AriensCo email marketing and content specialist.

#My business google verification#

Many of whom are so accustomed to the availability of product / service reviews, they require that level of verification from other consumers about their experience with your product or business before they trust you with their dollars. Additionally, customers are becoming more reliant on third party sources in making a purchasing decision. What that means is that business profiles with more reviews, especially more positive reviews, are favored in a Google Search and pushed higher up the search results food chain.

Google reviews are necessary for today’s consumers. Reviews are an integral piece of Google’s algorithm. With over 70% of all searches going through Google, that’s several opportunities to attract new business. Google Maps is incredibly skilled in finding business locations, and GMB listings are displayed prominently in a Google Maps search results. GMB listings allow you to appear in a geographical search. Have you ever used a “near me” search on Google Maps? Using Google Maps is an increasingly common form of search for products and services in the cities and towns where consumers live and visit.

By claiming the listing, you can monitor and respond to reviews. Without it, you don’t know what people are writing about you. A Google My Business profile also hosts customer reviews, and without claiming your GMB profile, you won’t be notified when someone submits a review of your business. By claiming your GMB profile, you can verify and edit all the information about your business as it appears on Google. Claiming your profile allows you to control the information that Google displays. If you don’t claim your listing, Google tries to provide the best information about your business, which isn’t always correct.There a several benefits to claiming a Google My Business listing: Below is a sample for Brillion Power Equipment, a Gravely dealer: Once created, this profile page is displayed on both mobile and desktop devices in relevant search results.

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Google My Business (GMB) is a free tool developed by Google to allow business owners to create a profile that displays their name, address, website link, phone number, hours of operation, photos and reviews online so it can appear in a Google search result. What is a Google My Business location?

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This information will explain what Google My Business is and how to claim your business’ location so it works for you by displaying your business on Google (including Google Maps) and driving footsteps to your door, your email inbox and phone number. A very easy, free and incredibly helpful tactic that any businesses can implement is to claim their Google My Business location. There’s so many ways to increase awareness for your brand, business or company, that it can become overwhelming to consider all the technical, seemingly complicated options available to invest in. Why It’s Important to Claim Your Google My Business Location